Dream Home Mortgage – Impact Marketing

Dream Home Mortgage

Service Provided: Performance Marketing (Meta & Google Ads)

Website: https://dreamhomemortgage.com

The Challenge

Dream Home Mortgage wanted to generate high-quality mortgage leads in a highly competitive space. Their previous ad spend yielded low ROI with unqualified leads.

Developed a data-driven performance marketing funnel.

Created segmented ad campaigns targeting first-time homebuyers, refinancing, and investment loans.

Optimized landing pages for better conversion rates.

A/B tested creatives, CTAs, and copy for ad improvement.

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Results (Within 90 Days)

Metric	Before	After
Cost Per Lead (CPL)	$89	$27
Qualified Leads/Month	30	180
CTR (Click-Through Rate)	0.9%	3.3%
Conversion Rate (Landing Pages)	1.8%	6.1%

Marketing Director, Dream Home Mortgage

"Impact Marketing has taken our lead generation to the next level. We now get more leads, and more importantly, better leads.